VIG Press

AUGUST 1, 2020

SENSATIONAL SEAFOOD

Fresh takes on fresh fish make a splash in Phoenix.

READ FULL ARTICLE

JULY 1, 2020

NEW CHEF’S WORK ETHIC A FAMILY TRADITION

The Pacheco family’s Arizona roots go back 10 generations and since spending his summers pulling weeds and driving the tractor to the field and spraying weeds – “we broke a lot of stuff,” Jeremy admits – Jeremy has traded his weeding gloves for a white, crisp chef’s jacket embroidered with the title “Executive Chef.”

Having worked for several renowned establishments throughout the Valley, including the Phoenician and LON’s at the Hermosa Inn… Jeremy is now the executive chef and culinary director for Genuine Concepts.

READ FULL ARTICLE

JANUARY 3, 2020

CREATIVE CLASSICS

The Vig is proud to feature an updated twist on the popular cocktail, the Old Fashoned. To commemorate the 100th anniversary of Prohibition, the Vig’s rendition of the Old Fashioned is a rich robust take on the ultimate cocktail classic.

READ FULL ARTICLE

DECEMBER 5, 2019

DINING DESTINATIONS

The Vig is noted as one of the top-notch restaurants in Phoenix’s North Valley in this review of eateries that offer something for every taste.

READ FULL ARTICLE

DECEMBER 2, 2019

CHEF CONVERSATIONS

Genuine Concepts executive chef Justin Woodard shares his inspiration, culinary journey & career highlights in this insightful interview.

READ FULL ARTICLE

OCTOBER 1, 2019

NEW VIG MENU REFLECT’S CHEF’S VEGAN RELATIVES

The Vig debuts its new menu that showcases our deep commitment to our guests and celebrates the culinary heritage of our executive chef, Justin Woodard.

READ FULL ARTICLE

OCTOBER 1, 2019

NEW VIG MENU REFLECT’S CHEF’S VEGAN RELATIVES

The Vig debuts its new menu that showcases our deep commitment to our guests and celebrates the culinary heritage of our executive chef, Justin Woodard.

READ FULL ARTICLE

OCTOBER 1, 2019

THE VIG UNVEILS FALL MENU (WITH MORE VEGAN AND GLUTEN-FREE EATS)

The Vig is using the change in season to debut a brand-new menu that dishes up elevated favorites by offering delicious out-of-the-box options for vegan and gluten-free diners. And no worries, we didn’t forgo any of our most popular dishes!

READ FULL ARTICLE

AUGUST 8, 2019

THE 10 BEST COCKTAIL BARS IN PHOENIX

With five Vig locations throughout the valley, three in Phoenix and two in Scottsdale, these upscale neighborhood taverns are best known for their unique and price-conscious menus, their mix of live music and DJs and most importantly, their craft cocktails.

READ FULL ARTICLE

JULY 3, 2019

GAME TIME

The Vig invites diners to try their hand at bocce, cornhole and shuffleboard while enjoying live DJ-spun music.

READ FULL ARTICLE

JUNE 27, 2019

TOP 3 UNEXPECTEDLY UNIQUE BURGERS

The Sonoran Burger is an eye-popping, attention-getting entree that could be considered an Arizona signature burger. It is extraordinarily unique and will hopefully propel executive chef Justin Woodard straight to the top of the James Beard Foundation’s Fifth Annual Blended Burger Project competition.

READ FULL ARTICLE

JUNE 3, 2019

THE VIG

A featured article all about The Vig! Read about our history and the pride we take in our “all-occasion” hangouts.

READ FULL ARTICLE

MAY 30, 2019

RED-HOT RED MEAT

Want to know the secret to a perfect steak? It starts with the meat. Here are some of the best cuts of steak you’ll taste in Phoenix.

READ FULL ARTICLE

MAY 14, 2019

DINING GUIDE: BEST RESTAURANTS IN PHOENIX’S MADISON NEIGHBORHOOD

The Vig knows what you’re after for brunch – booze or a way to deal with last night’s booze. Day drinks include the Vig Bloody Mary, Cold Brew Old Fashioned, and Morning Mules – even a build-your-own mimosa. And for food, think coconut French toast, the chorizo burrito, and the aptly named Hangover Helper – pork carnitas and over-easy eggs with white cheddar, guajillo salsa, pico de gallo, crema, and tortillas to sop up what’s left.

READ FULL ARTICLE

MAY 6, 2019

KITCHEN DOORS {PATIO DINING}

Of their five Valley restaurants, The Vig Fillmore – located within the historic Roosevelt South neighborhood outside of downtown Phoenix – is my favorite. The location greets you with a charming front porch and renovated bungalow that houses the Vig’s main restaurant and bar.

p. 40-41

READ FULL ARTICLE

FEBRUARY 7, 2019

13 BEST SPOTS FOR WINGS IN METRO PHOENIX

The Vig was noted as one of the strong options for spicy wings in the Phoenix Valley.

READ FULL ARTICLE

FEBRUARY 1, 2019

VALLEY DINING DEALS FOR SUPER BOWL

The Vig is listed as one of the 21 dining deals for Superbowl 2019.

READ FULL ARTICLE

FEBRUARY 1, 2019

INDULGE IN PHOENIX’S MOST DESIRABLE DESSERTS

Indulge in Phoenix’s most desirable desserts. The Vig’s Butterscotch Cake is featured in their February 2019 edition.

p 100-101

READ FULL ARTICLE

JANUARY 29, 2019

OH SO SWEET – THE BUTTERSCOTCH CAKE AT THE VIG

Indulge in the most desirable deserts in the month of love. The article features the Vig’s Butterscotch Cake in the February edition of South Scottsdale Magazine.

p 100-101

READ FULL ARTICLE

JANUARY 29, 2019

THE VIG UPTOWN – MODISH MUSIC-FOOD VENUE

In American Airlines American Way Magazine, Genevieve Rice writes of the arrival of places including the modish music-food venue, The Vig Uptown to the Phoenix area.

See Page 4

READ FULL ARTICLE

JANUARY 25, 2019

MODERN TAVERN MEETS BACKYARD BARBECUE

The Vig McDowell Mountain: Modern tavern meets backyard barbecue – the perfect stop for a post-hike nosh. With views of the McDowell Mountains
in the distance, the desert setting of The Vig makes a prime location to watch a Scottsdale sunset while taking in some acoustic and indie rock tunes. Every
Tuesday and Thursday night guests can snag a seat inside at the restaurant’s expansive bar or gather around one of the outdoor community tables for a night
filled with live music, yard games and craft food and drinks.

READ FULL ARTICLE

JANUARY 11, 2019

NEED ENERGY? 13 VALLEY RESTAURANTS FOR POWER BOWLS

Did the holiday season leave you rundown? Whether eating healthy in 2019 is your new year’s resolution or not, most of us can use some help in these area. But where do we start? How about a power bowl?

READ FULL ARTICLE

JANUARY 10, 2019

LET’S JUST GO TO THE VIG!

That’s what locals of the Valley have been saying for over a decade. Learn a thing or two about one of our favorite upscale, neighborhood taverns: The Vig Arcadia. Owner, Jim Riley, shares his thoughts on Arcadia Life!

READ FULL ARTICLE

DECEMBER 27, 2018

VIG RESTAURANTS GIVE BACK TO LOCAL COMMUNITY

The VIG Restaurants, which includes two restaurants in Scottsdale, has donated funds throughout 2018 in support of local charities, schools and other organizations.

Every month, the VIG Restaurants’ present a “Community Handle” with a corresponding brewery to offer support to local organizations with a percentage of sales being donated to the charity, according to a press release.

READ FULL ARTICLE

NOVEMBER 5, 2018

NORTH SCOTTSDALE LIFESTYLE

The Vig Restaurants Offers November Deals on Black Friday Nov. 26th and Cyber Monday Nov. 30th.

READ FULL ARTICLE

NOVEMBER 5, 2018

15 BEST PLACES TO EAT AND DRINK NEAR ROOSEVELT ROW IN DOWNTOWN PHOENIX

The downtown location of this local chain of taverns offers a spacious back patio complete with an outdoor bar, televisions, bocce ball, misters, a fireplace and plenty of seating.

READ FULL ARTICLE

NOVEMBER 1, 2018

FRESH FINDS: SCOTTSDALE’S DINING SCENE

The Vig McDowell Mountain is a local pick for outdoor meals.

READ FULL ARTICLE

OCTOBER 22, 2018

PILE ON THE PUMPKIN!

Gingerbread cake is served with pumpkin mousse, cranberry crumble and molasses caramel ($10).

READ FULL ARTICLE

OCTOBER 22, 2018

HALLOWEEN DINING IN PHOENIX 2018

Guests can enjoy 25 percent off of their entire bill after 6 p.m. on Halloween night at the Vig Restaurants on Oct. 31. The offer will be valid at any of the five Vig restaurant locations: Arcadia, Fillmore, McCormick Ranch, McDowell Mountain and Uptown.

READ FULL ARTICLE

OCTOBER 16, 2018

PUMPKIN-O-RAMA: PHOENIX RESTAURANTS ROLL OUT PUMPKIN DISHES, COCKTAILS

At the Vig – Gingerbread cake is served with pumpkin mousse, cranberry crumble and molasses caramel ($10).

READ FULL ARTICLE

OCTOBER 12, 2018

25 BEST PLACES TO VISIT IN PHOENIX ON A DATE

Located in the century-old Cavness House in the historic Roosevelt District, just blocks from the Phoenix Convention Center, The Vig is a friendly, upscale neighborhood tavern that serves as a gathering spot for the community who come to enjoy great food and drinks in a convivial atmosphere.

READ FULL ARTICLE

OCTOBER 2, 2018

MODERN LUXURY “SLOW POKE – THE VIG”

One of the top socializing tables in town just got on the poke bandwagon with a low-carb poke bowl featuring sushi-grade tuna, mixed greens, avocado, snow peas, carrots, and snow radish ponzu sauce, with wonton crackers for texture. Drizzled with a ginger lime vinaigrette, it’s a healthy add-on to the menu.

p. 138-139

READ FULL ARTICLE

SEPTEMBER 28, 2018

BEST OF PHOENIX – BEST HAPPY HOUR

What’s the best choice for Happy Hour? There are so many bars and restaurants in the Valley, it can be a challenge to know which Happy Hour to choice from after work. Check out New Times 2018 choice for best happy hour in the valley!

READ FULL ARTICLE

SEPTEMBER 28, 2018

BEST OF PHOENIX – BEST BRUNCH

Ready for a great brunch experience this weekend? With so many fantastic restaurants in the Valley, it’s difficult to know where to start when you’re planning a great brunch with family or friends. Check out New Times 2018 choice for best brunch in the valley!

READ FULL ARTICLE

SEPTEMBER 18, 2018

PHOENIX – DINING GUIDE

Phoenix magazine’s dining guide visits The VIG. “The retro-modern decor is too cool for school, and everybody who’s anybody is probably there. Great patio, good burgers….Great brunch program too.”

READ FULL ARTICLE

SEPTEMBER 15, 2018

ESCAPE TO THE WILD WEST

Beyond visits The VIG McDowell Moutain to enjoy the great food on the alfresco terrace before visiting Taliesin West, the home of Frank Lloyd Wright.

READ FULL ARTICLE

SEPTEMBER 15, 2018

THE VIG RESTAURANTS KICK OFF 7TH YEAR OF “THE VIG GIVES” PROGRAM

This September, The Arizona VIG Restaurants will be supporting neighborhood elementary, middle and high schools through their annual “The VIG Gives” fundraising campaign.

READ FULL ARTICLE

SEPTEMBER 6, 2018

THE VIG GIVES TO SCHOOLS

Justin Woodard, executive chef at The Vig, is bringing some great information to us today! Danielle Williams learns about how The Vig is giving back by donating part of their profits during September to schools around the Valley.

READ FULL ARTICLE

SEPTEMBER 6, 2018

TASTE TIDBITS: FOODIE NEWS ROUNDUP FOR THE WEEK OF SEPT. 3

This September, Arizona Vig restaurants including location at the Vig Fillmore, The Vig Uptown, The Vig Arcadia, The Vig McDowell Mountain and the Vig McCormick Ranch will be supporting neighborhood elementary, middle and high schools through their annual “The Vig Gives” fundraising campaign.

READ FULL ARTICLE

SEPTEMBER 4, 2018

TUNES AROUND TOWN

Tucked away in the arts district, the Vig is more than an upscale neighborhood tavern. Besides having a lively patio packed with games and live music on any given day, the extensive food and drink menu appeals to foodies throughout the valley – in fact, there are five locations in town.

p. 50-51

READ FULL ARTICLE

SEPTEMBER 4, 2018

THE VIG GIVES PROGRAM

September 1-30. When guests dine at their local Vig restaurant for brunch, lunch or dinner, the restaurant will donate a portion of its proceeds to the schools’ PTO/PTA within the surrounding area, in addition to giving $500 in gift cards to one lucky school to assist in school fundraisers and events.

p. 30-31

READ FULL ARTICLE

SEPTEMBER 4, 2018

VIG RESTAURANTS BEGIN 7TH YEAR OF “THE VIG GIVES” PROGRAM

This September, the Arizona Vig Restaurants will be supporting neighborhood elementary, middle, and high schools through their annual “The Vig Gives” fundraising campaign.

p. 10-11

READ FULL ARTICLE

SEPTEMBER 4, 2018

‘THE VIG GIVES’ KICKS OFF SEVENTH YEAR

From September 1-30, when guests dine at their local Vig restaurant for brunch, lunch or dinner, the restaurant will donate a portion of its proceeds to the PTO/PTA at the school within the surrounding area, in addition to giving $500 in gift cards to one lucky school to assist in school fundraisers and events.

p. 12-13

READ FULL ARTICLE

AUGUST 14, 2018

SPOTLIGHT ON HISTORIC NEIGHBORHOOD: ARCADIA

The Vig is a stylish tavern offering a bocce ball court, a patio, DJ tunes, and southwestern spins on pub grub. Sip Coffee and Beer Garage is a neighborhood spot providing specialty coffee, craft beer, and locally-sourced food. They also feature live music from local artists including indie, bluegrass, folk, deep funk, and house music.

READ FULL ARTICLE

AUGUST 3, 2018

EXPERIENCE SCOTTSDALE

You can cool off with the iced tea of the day (flavors include passion fruit and hibiscus) at the alfresco restaurant The Vig McDowell Mountain, which also serves great fish tacos and a hearty steak salad.

READ FULL ARTICLE

JULY 30, 2018

THAT’S HOT! 30 PHOENIX RESTAURANTS FOR SUMMER HAPPY HOUR, FOOD DEALS

If escaping to cooler spots like San Diego and Flagstaff isn’t in the cards, there’s comfort in knowing summer in Phoenix has its perks — namely, hot happy hour deals. Through Sept. 1, quench your thirst with $5 Tito’s anytime and reverse happy hour daily, starting at 9 p.m.

READ FULL ARTICLE

APRIL 24, 2018

ALL TWISTED UP: BEST PHOENIX PRETZELS

What is it about pretzel buns that elevate a regular, ol’ turkey sandwich into one fit for a king? All hail the king of sandwich buns at The Vig: Savor the handful of warm roasted turkey breast with cranberry chutney, roasted tomatoes, fresh coleslaw, dill havarti and dijonnaise served on a soft pretzel bun.

READ FULL ARTICLE

FEBRUARY 27, 2018

THE BEST HIKES IN AND AROUND PHOENIX

If you’ve done even one hike in the greater Phoenix area, it was likely Camelback Mountain. With its sheer, red cliffs and iconic, camel-shaped profile, the 76-acre park in suburban Scottsdale is a favorite spot. Yet every local—from hiking guides to restaurant owners—caution that the two trails leading up to its peak are not for beginners, even the physically fit. Instead, they’ll recommend treading on some of the many other paths forged through a state rich with desert flora and fauna, protected and enjoyed by visitors and locals alike..

READ FULL ARTICLE

DECEMBER 7, 2017

LYFT RIDERS IN THE VALLEY VISITED THESE 20 RESTAURANTS THE MOST IN 2017

PHOENIX – Have you ever thought about the places where Lyft drivers travel to most to pick-up or drop-off riders?
The ride-share company sorted through its data to come with a list of the most visited destinations around the Phoenix area. They are listed in no particular order.

READ FULL ARTICLE

NOVEMBER 9, 2017

13 BEST SPOTS FOR WINGS IN METRO PHOENIX

Wings are the kind of seductive comfort food that hit the spot just about every time. We have with a wealth of strong wing options here in the Valley. With so many fantastic bars, grills, pubs, and restaurants to choose from, it can be hard to know where to go to get a spicy fix.

READ FULL ARTICLE

JUNE 30, 2017

TASTE TIDBITS: FOODIE NEWS ROUNDUP FOR THE WEEK OF JUNE 5

The Vig has finally arrived in North Scottsdale. Since it launched its first location in Arcadia in 2006, the Vig and its modern-meets-backyard barbecue vibe has been a hit with the community and media alike, praised for its perfect patios, eclectic menu, creative cocktails and thoughtful touches, such as bocce ball courts and live music.

READ FULL ARTICLE

JUNE 8, 2017

TASTE TIDBITS: FOODIE NEWS ROUNDUP FOR THE WEEK OF JUNE 5

Genuine Concepts introduced the fifth location of The Vig, opening at McDowell Mountain this summer (other locations include Arcadia, Uptown, Fillmore and McCormick Ranch). The Vig McDowell Mountain sits at the corner of Bell Road and Thompson Peak Parkway in North Scottsdale and will be a new hot spot for brunch, lunch, dinner and all-day cocktails. This location boasts spectacular views of the McDowell Mountain range, and the open floor plan is heavily inspired by the timeless design of Frank Lloyd Wright.

READ FULL ARTICLE

MAY 30, 2017

GRAND OPENING OF THE VIG AT MCDOWELL MOUNTAIN

The Vig McDowell Mountain will open its doors to the public at 11am on Monday, June 5th, 2017. Come see this beautiful, new addition to the Genuine Concepts family for yourself! From the gorgeous and stately Frank Lloyd Wright design, convenient access to activities of the outdoors and the delicious Vig food and cocktails that Phoenix has loved for over ten years, VMM is sure to become a neighborhood landmark.

READ FULL ARTICLE

MAY 26, 2017

THE VIG MCDOWELL MOUNTAIN TO OPEN JUNE 5TH

After months of searching for the right location and construction Genuine Concepts is ready to open its new location of The Vig in north Scottsdale. With the McDowell Mountains serving as a backdrop the restaurant is set to open June 5th and will be the 5th location of the successful modern tavern and the 2nd in Scottsdale.

READ FULL ARTICLE

MAY 4, 2017

THE BEST BOOZY BRUNCH IN EVERY PHOENIX NEIGHBORHOOD

Located inside an old neighborhood house, The Vig Fillmore is the top destination for a boozy brunch in Downtown Phoenix. With a spacious patio and lots of space for yard games like cornhole and bocce, this spot may just turn into your regular Sunday hangout.

READ FULL ARTICLE

APRIL 21, 2017

THE VIG’S MOST HIKER-FRIENDLY RESTAURANT TO OPEN IN NORTH SCOTTSDALE IN MAY

North Scottsdale residents in the McDowell Mountain Ranch area will get a popular neighborhood hangout when The Vig opens in May. Less than a mile from the McDowell Sonoran Preserve Gateway Trailhead center, The Vig is banking on serving as a refreshment pit stop before or after outdoor recreational activities.

READ FULL ARTICLE

APRIL 2, 2017

CRAFTED WITH COLOR – FEAST YOUR EYES ON NINE VIBRANT DISHES WITH BOLD FLAVORS

While dining is a journey for all the senses, we actually eat with our eyes long before we touch, smell or taste a dish. And what’s more appetizing than pops of color, especially during spring? This month, we sought out some of Phoenix’s most vivid menu items to wet your visual appetite. But please, don’t eat the page!

READ FULL ARTICLE

MARCH 2, 2017

THE VIG TO OPEN FIFTH LOCATION IN NORTH SCOTTSDALE NEAR MCDOWELL MOUNTAIN RANGE

The Vig will open a fifth location in the Valley later this spring. The new location will be called The Vig McDowell Mountain Ranch (VMMR) and be located in north Scottsdale near the corner of Bell Road and Thompson Peak.

READ FULL ARTICLE

JANUARY 18, 2017

BEST PLACES TO TRY 15 GREAT FALL COCKTAILS AROUND PHOENIX

The picturesque patio at this neighborhood restaurant is an ideal spot to enjoy this drink on a crisp fall evening. The Autumn Royale features Crown Royale vanilla whiskey, Bohl’s Pumpkin Smash liquor, Solerno Blood Orange liqueur and cinnamon simple syrup. It’s served over an ice ball and garnished with a flamed orange peel.

READ FULL ARTICLE

OCTOBER 3, 2016

THE VIG & FOUR PEAKS ‘GO GOLD’ FOR PHOENIX CHILDREN’S HOSPITAL

The Vig has partnered with Four Peaks Brewery’s 8th Street Pale Ale to support Phoenix Children’s Hospital’s ‘Go Gold’ campaign for the September edition of their Community Handle program.

READ FULL ARTICLE

AUGUST 3, 2016

HUNGRY? 30 PHOENIX KITCHENS OPEN PAST MIDNIGHT TO SATISFY YOUR LATE-NIGHT CRAVINGS

Let’s be honest – it’s tough to remember where to find good food after midnight that isn’t delivered in a greasy bag through a drive-thru window. – We decided to take a look and see which restaurants around Phoenix keep their kitchens open beyond midnight, and we were surprised to find quite a few.

READ FULL ARTICLE

JUNE 26, 2016

10 FAVORITE SUMMER SPECIALS AT METRO PHOENIX RESTAURANTS

What’s better than an hour of happiness? All the hours of happiness. The Vig is stretching the boundaries of grammar by making “happy hour” last for seven hours. Drinks are on special from 11 a.m. to 6 p.m., food from 3 p.m. to 6 p.m. We’re not even mad about it.

READ FULL ARTICLE

JUNE 6, 2016

10 BEST WINGS IN METRO PHOENIX

Some of us feel like we could eat wings every day, and some of us do just that. And with so many fantastic bars, grills, pubs, and restaurants in the Valley, it’s difficult to know where to start when you’re in the mood for some deep-fried, grilled, or golden beauties.

READ FULL ARTICLE